Logo and stationery for florist

Kornelia Abert is a florist of exclusive needs and creates flower arrangements for special occasions in Augsburg, Germany.

I designed logo and stationery for Floranelia while their web presence is still in development. Kornelia's wish was an elegant and sleek, but decorative letter logo in line with her personal, creative style. For watermarks on product and event photos we used only typography in some cases to keep attention on flower creations and not to challenge visually with the ornamental logo.